Why Trainers & Coaches are Choosing Massage Therapy

The athletic, fitness, and wellness industries are full of well-rounded, knowledgeable, and passionate people. Whether their career paths stemmed from a love of sports, helping others, or a zeal for health and fitness, they’re a part of a community that is dedicated to making themselves and others stronger, happier, and healthier.

personal trainer that is tired

Personal trainers, athletic instructors, and coaches are probably some of the first people you think of when you picture careers in health and fitness, but believe it or not, massage is an integral, fast-growing, and hugely important piece of the puzzle. In fact, personal trainers and the like are beginning to supplement and even switch their careers to massage.

Why is this happening, though?

Massage Therapy Job Outlook & Industry Growth

While fitness trainers and instructors’ job outlook is about average (projected to grow at a rate of 8%), massage therapy is growing much faster than average, at a rate of 22%.

woman getting massage

Demand for massage therapy, and in turn, qualified massage therapists, is on a steep incline. While it’s hard to imagine that the need for personal trainers and coaches will ever go away, it’s a highly competitive market with a decrease in demand. With the advent of Crossfit, the proliferation of franchise gyms that incorporate training and classes into their memberships, and a variety of other factors, the market has become a bit more saturated lately.

Massage therapy, on the other hand, is an industry on the rise for both those looking for employment and self-employment opportunities, as well as professionals looking to expand their earning potential. Speaking of earning potential…

athlete getting legs massaged by therapist

Massage Therapy is a Great Addition to a Resume & Skillset

Coaches and personal trainers are already involved in the training, conditioning, and physical health of the body. Massage therapy is a natural extension of this skillset; it is a healing practice with benefits ranging from relaxation, to healing, to athletic performance enhancement and injury prevention.

Becoming certified in massage therapy has allowed other professionals in the field to expand upon their skills and diversify their client portfolio. This, in turn, can often lead to a higher ceiling of earning potential, especially among those who remain independent, freelance, or own their own facilities.

massage student learning technique


Big changes to a career or lifestyle are never entirely seamless, but many find that a career in massage is much more attainable than they might have thought. Massage certification and training typically takes significantly less time than traditional schooling, and at Indiana Massage College specifically, the program can be completed in as little as 40 weeks with specialized focus on working with sports athletes and chronic musculoskeletal dysfunction.

Many students have found that, especially in markets with a lot of demand, that they can step into a career that has fairly immediate potential, and others have found that the more feasible schedules of massage school make it easier to maintain their current employment while they pursue their training.

The industry is full of people that are career changers and go-getters, and massage attracts many of them!

Are you interested in pursuing career training in massage therapy? You can learn more about our programs, which have a sports and athletic focus, here, or call us to schedule a tour of our wonderful facilities!

Take this quiz to find out if adding this skill set can help your career goals!

Need a massage? Book an appointment HERE!

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